Hey, I'm Lauren!
Word scribbler, wanderer with a camera, writer, and blogger.
WHO I AM
I'm a freelance writer and photographer born and bred near Edinburgh, Scotland.
I’ve spent most of my life telling stories through photos and personal journals. I don’t think there’s any greater feeling than penning stories to paper or visualizing them through photographs. I've worked as a photographer, feature writer, marketing specialist, and digital content strategist. My degree is in photography and I have diplomas in digital marketing and copywriting.
I offer a variety of writing services from blog and article writing to social media management and site content. Check out all the info you need to hire me for any writing needs below. To check out some of my travel photography, visit my photo site here.
Things I can help with
Blogging is one of the most effective ways to direct traffic to your website and brand. Blogs help to capture what's known in the marketing world as "Top of the Funnel" customers, basically you're making them aware of your brand and what you do. I can help you reach your audience (and target audience) with daily, weekly, or monthly blog posts.
Articles offer a warmer way to connect with your audience. Remember, content marketing is all about creating a 'gut feeling' with your audience to help build trust and loyalty to your brand. Articles help to engage, captivate, and inspire your audience and search engines love high-quality content. I can help to create attention-grabbing articles that are SEO friendly, without being too "self-promotional".
Social media management
It's a necessity nowadays to have a strong online presence. Social media is kind of the way people 'window shop' your brand. I can help you to stay on top of trending topics, create your social persona, and build you a social content calendar that ensures you stay on top of the various major social channels.
How does your site look just now? If it looks like it needs an upgrade or refresh, I can help with that. You can tell a lot about a business by the content on it's site. This includes landing pages too.
Emailing and newsletters are still some of the best ways to reach your audience directly and quickly. They should be a vital part of your marketing strategy and are a great way to build brand awareness and strengthen your relationship with customers.
This is a new service. Video is taking giant leaps in the content marketing world and it's been shown to receive the most engagement across all content types. I can write scripts and storyboards to help your video creation be a success. I can also provide tips and advice on the execution of the film.
Other digital contenty things
I have a pretty strong grasp on content strategy and what works and what doesn't. If you have an idea in mind and need some help, reach out.
things I know ABOUT
- Building brand awareness and persona
- Inspiring and enagaging target audiences
- Blogging and writing
- Content marketing
- Social media
- Photography and videography
EVERYTHING I CREATE FOR YOU WILL BE...
- SEO friendly
- Customised for YOU and YOUR business
- Blog posts: up to 800 words per post, with title, headlines, and photographs where relevant - £120 per piece
- Website package: copy for home page, about page, contact page, and wildcard page (four pieces of copy in total) - £500
- Half day rate: £190
- Full day rate: £340
For anything else or to find out about a monthly retainer, send me an email with the details and I will send you over a quote.
CHECK OUT MY WORK
If you fancy reading all things life, photography, and travel, you can check out my blog; for random chatter, check me out on Cake; and for business related topics, you can find me on Medium.
I've previously worked with the likes of: Balmoral Hotel, Dakota Hotel, STV Edinburgh, Real Radio, Edinburgh Military Tattoo, Edinburgh Fringe, ATG Tickets, Mercedes, Edinburgh Playhouse, and Knockhill Racing.